Shutterstock Is It Ok to Use the Pictures in Art Projects?
Type | Public |
---|---|
Traded equally | NYSE: SSTK S&P 600 Component |
Manufacture | Stock photography, stock footage, stock music |
Founded | 2003 (2003) |
Founder | Jon Oringer |
Headquarters | New York Urban center, New York U.S. |
Area served | Worldwide |
Fundamental people | Jon Oringer (CEO) [ane] |
Products | Shutterstock Editor, Shutterstock Tab, Shutterstock Image Subscription |
Services | Licensing of stock media |
Owner | Jon Oringer (46.three%)[2] |
Number of employees | 700[3] |
Subsidiaries | Bigstock Kickoff Rex Features BEImages PremiumBeat Rocketstock |
Website | world wide web |
Shutterstock is an American provider of stock photography, stock footage, stock music, and editing tools;[iv] information technology is headquartered in New York.[v] Founded in 2003 by programmer and lensman Jon Oringer,[6] Shutterstock maintains a library of around 200 million royalty-complimentary stock photos,[seven] vector graphics, and illustrations,[8] with around 10 million video clips and music tracks available for licensing.[8] Originally a subscription site but,[9] Shutterstock expanded beyond subscriptions into a la carte pricing in 2008.[x] It has been publicly traded on the New York Stock Exchange since 2012.[11] [12]
History [edit]
Founding and early on years (2003–2011) [edit]
Shutterstock was founded in 2003 past American entrepreneur and computer developer Jon Oringer.[13] Creating his ain online marketplace,[v] Oringer initially uploaded 30,000 of his own stock photos and fabricated them available via subscription,[5] with unlimited downloads and a monthly starting fee of U.s.$49.[5] When demand exceeded his photo supply,[five] he began hiring additional contributors.[14] [v] In 2006, the house claimed that it was the "largest subscription-based stock photo agency in the globe" with 570,000 images in its collection.[15] The business firm branched into picture show in 2006 with the launch of Shutterstock Footage.[15] By 2007, the company had ane.8 one thousand thousand photos.[9] Insight Venture Partners invested in the visitor that yr.[5] Shutterstock expanded beyond subscriptions into a la carte pricing in August 2008, with its "On Demand" service removing daily download limits.[10]
On September 23, 2009, Shutterstock announced that it had purchased Bigstock, a rival credit-based microstock photography bureau.[sixteen] Fast Company argued the bargain put "Shutterstock on a competitive playing field with Getty, whose iStock Photo is also credit-based."[17] Shutterstock had xi million royalty-free stock images by early 2010.[18] In February 2011, information technology appear a two-year partnership with the American Institute of Graphic Arts (AIGA).[19]
Acquisitions and IPO (2012–2013) [edit]
By April 2012 the visitor had 18 one thousand thousand royalty-free stock images,.[xviii] [20] The house announced the Shutterstock Instant tool in May 2012, which displayed images in an interlocking mosaic to increase viewing speed.[21] The product was launched past the newly formed Shutterstock Labs, which develops tools and interfaces for Shutterstock, amid other projects.[21] [22] In May 2012, Shutterstock filed for an initial public offering on the New York Stock Exchange, which it completed on October 17, 2012, under the ticker SSTK.[11] [12]
Shutterstock, Inc. announced Spectrum, a new "image discovery tool," in March 2013.[22] At the fourth dimension, the firm had 24 million licensable photos, vectors and illustrations in its portfolio.[22] In Baronial 2013, Shutterstock and Facebook appear a partnership to integrate Shutterstock's library within Facebook'southward Ad Creator, allowing advertisers to select from Shutterstock's images when creating ads.[23] At the time, Shutterstock was available in 20 languages including Thai, Korean, French, Italian, Portuguese, Spanish, German, Russian, Chinese, and Japanese.[24]
Offset and new partnerships (2013–2014) [edit]
In September 2013, Shutterstock launched Offset, marketplace prioritizing high stop curated photos from established artists.[25] In October 2013, the firm stated it served 750,000 customers, with 30 pct of those customers in Europe.[26] Shutterstock'southward shares had reached a $2.5 billion marketplace value by the fall of 2013,[5] while revenue for 2013 was US$235 million.[27]
In March 2014, Shutterstock acquired Webdam, a provider of online digital asset management software.[28] In May 2014, the house partnered with Salesforce to integrate Shutterstock'south image library into Salesforce'south Social Studio.[29] Shutterstock debuted its Palette tool in July 2014, a "multi-color image discovery tool."[30] The business firm announced it had surpassed two 1000000 video clips on September 2, 2014.[31] Before long afterward it revealed a new app meant to help contributors with uploading and categorizing photos.[32] Shutterstock's acquirement was $328 one thousand thousand in 2014, an increment of 39 percent from 2013.[thirteen] In 2014, Shutterstock paid "over $83 million to its roughly lxxx,000 contributors."[13]
Recent developments (2015–2021) [edit]
In Jan 2015, Shutterstock acquired both Rex Features, Europe's largest independent photograph press bureau for $33 million,[33] and PremiumBeat, a stock music and audio effects service, for $32 million.[34] Penske Media Corporation formed a partnership with Shutterstock in June 2015 to create and license amusement and way images. According to the terms of the deal, by 2016 Shutterstock would take an exclusive right and license to PMC'southward archive,[35] which included magazines such as Variety, Women'southward Vesture Daily, [33] and Deadline.[13] Crain'southward wrote that with the partnership, "Shutterstock, a provider of stock imagery and music tracks, is stepping into the world of cerise carpets and fashion runways—and taking a primal provider of fashion and entertainment photos and video away from archrival Getty Images.".[33] The company besides caused BEImages, another largest contained photo press agency.
By March 2016, the company had "over 100,000 contributors," with around lxx million images and iv million video clips bachelor for licensing and auction.[8] That month Shutterstock appear information technology would be distributing cloth from the Associated Press in the United States, with the deal to concluding 3 years and cover xxx one thousand thousand photos and around 2 one thousand thousand videos. The photos were expected to go live in April.[8] According to Entrepreneur, Shutterstock also had an "active customer base of 1.4 one thousand thousand people in 150 countries."[36]
In July 2016, Shutterstock revealed a partnership with Google advertising products including AdSense, AdWords, and AdMob.[37] The integration allows marketers creating Google ads to directly access Shutterstock images and track advertizing performance via the Shutterstock API.[38] In October 2016, the firm announced a distribution deal with the European Pressphoto Agency.[39]
In Feb 2018, Shutterstock invested $15 million into China based ZCool,[forty] edifice on the operational relationship the two firms accept had since 2014 when ZCool first became the exclusive benefactor of Shutterstock creative content in China.[twoscore] [41] Webdam, which Shutterstock itself acquired back in 2014, was sold to Amsterdam-based Bynder for $49.1 million to motion Shutterstock's strategy away from digital asset direction.[42] Shutterstock afterward enter into a partnership with Tencent Social Ads, the online advertising subsidiary of Tencent.[41]
In May 2018, IBM's Watson Content Hub, a content direction organisation (CMS) for marketers to create content using the IBM Watson AI search tool,[43] announced its partnership with Shutterstock,commencement July, 2018.[44]
In May 2020, the visitor announced that information technology will update its contributor earnings structure equally of June 1, from a minimum flat-rate to a pct-based model. Contributor income may be reduced from the previous minimum payment per downloaded image of 25 cents to 10 cents, or 15 percent of sales, at the entry level, with author ratings reset to aught at the beginning of each year.[45] Many photographers voiced their opposition to the new changes.[46]
Facilities and staff [edit]
Shutterstock is headquartered in New York. In October 2013 Shutterstock opened its new European headquarters in Berlin, Deutschland[26] and by March 2014, Shutterstock had additional offices in Amsterdam, Chicago, Denver, London, Montréal, Paris and San Francisco.[26] After maintaining its New York headquarters for years in a Wall Street part,[5] in March 2014 Shutterstock relocated into the Empire State Building.[47] According to Inc., the part was selected with the goal of decreasing commute times for New York employees.[47] The new location was built with no private offices, instead with 23 "pop-in rooms" for individual meetings and conferences when needed.[47]
After its founding in 2003 with CEO Jon Oringer as the sole employee, by 2007 Shutterstock had grown to 30 people. In 2010 Oringer hired Thilo Semmelbauer as COO, who had previously worked with TheLadders.com and Weight Watchers.[5] With 295 employees as of Oct 2013,[5] the house had grown to 700 employees as of 2016.[3] In 2014, Fast Company published an article featuring Shutterstock as an example of a successful "intrapreneur"-reliant company, touting the company's "hackathons" for fostering staff creativity.[48]
In response to the company censoring results in Red china, over 180 Shutterstock employees signed a petition against the determination.[41]
Business concern model [edit]
Shutterstock licenses media for online download on behalf of photographers, designers, illustrators, videographers and musicians,[5] maintaining a library of virtually 200 million royalty-complimentary stock photos, vector graphics, and illustrations.[49] Shutterstock too has 10 meg video clips and music clips in its portfolio.[31] While Shutterstock currently has several payment models, The Atlantic wrote in 2012 that Shutterstock "pioneered the subscription approach to stock photograph sales, allowing customers to download images in bulk rather than à la carte."[20] The Atlantic further wrote that Shutterstock is "a web community in the way of a Facebook or a Twitter or a Pinterest, with its value relying nigh entirely on the enthusiasms of its contributors."[20]
With potential contributors able to utilise to the site for free,[13] Shutterstock has a team of reviewers "charged with ensuring editorial consistency and quality."[20] As of 2016, if i of ten of a photographer's pictures are accepted, then they get a Shutterstock contributor.[fifty] As of 2011, only around 20 percent of applicants were approved, and "less than 60 percent of all the images uploaded by those approved contributors were ultimately put upwards on the site."[20] In one case approved, contributors can begin uploading their piece of work through the website. They supply keywords, categorize the images, and submit them to the "inspection queue", where images are examined for quality, usefulness and copyright and trademark laws. Each time an image is downloaded, the lensman receives a flat rate.[9] [51] [52] Explains VICE, "photographers retain copyright over their images, just Shutterstock is given full permission to marketplace, display, and license the image to the customers on their site without final approving from the photographer."[thirteen] As of March 2015, contributors added around fifty,000 new images daily, and Shutterstock had paid effectually $250 million to contributors since its founding. In 2014, it paid $eighty one thousand thousand to contributors.[49]
Censorship of results in China [edit]
In September 2019, engineers at Shutterstock began designing a system to censor results displayed to users with IP addresses in China, with the system being implemented in October 2019.[41] The system returns no results in response to queries such every bit "President 11", "Chairman Mao", "Taiwan flag", "dictator" or "yellow umbrella".[41]
Reports of copyright theft [edit]
In July 2020, Users at Wikimedia Commons reported widespread copyright theft at Shutterstock. Images from many Wikimedia contributors were hosted on the site. Shutterstock were get-go made aware of the problem in April 2020, simply no activeness has been taken to remove the images nor whatsoever bounty offered.[53] The copyright theft has continued into 2022.[54]
Products [edit]
Shutterstock film and music [edit]
Shutterstock began licensing stock video in February 2006. Shutterstock Footage operates similarly to their paradigm library, offering video clips past subscription or on a per-clip basis.[15] As of 2014, Shutterstock Footage contained around ii million royalty-gratuitous video clips.[31] Shutterstock Music debuted later, with new content submittable by contributors.[55]
Shutterstock apps [edit]
Shutterstock for iPad was launched in Nov 2011,[56] and in May 2012 the app received a Webby Award for People's Voice in the tablet app category for utilities and services.[57] Shutterstock for iPad was followed in 2012 by a universal iOS app,[58] which by 2013 had been downloaded 650,000 times. The iOS app originally lacked the ability to download images, with that functionality added later.[59] The universal iOS app too included new features for Shutterstock, including the ability to filter paradigm searches by color.[58] Shutterstock debuted an Android App in 2013,[59] and in September 2014, Shutterstock launched an app dedicated to its contributors, both available for iOS and Android. The app allows contributors to upload, keyword and categorize new images.[32]
Shutterstock Labs [edit]
In 2012, Shutterstock launched Shutterstock Labs, a lab for "exploratory tools and products."[22] In May 2012, Shutterstock Images LLC announced the Shutterstock Instant tool, which according to the visitor was inspired past Shutterstock for iPad. The interface displays images in an interlocking mosaic view, allowing users to view more photos in less time.[21] Shutterstock Instant was made available on the Shutterstock Labs website.[21] [22] The prototype for the search tool Spectrum was launched on March 21, 2013. With evolution in-house by Shutterstock Labs, the tool "indexes hexagram data to yield search results past color."[22] In July 2014, Shutterstock launched Palette, which allows users to add colors to the terms of the search, in addition to keywords.[thirty]
Computer vision [edit]
Shutterstock has adult a number of tools utilizing a "convolutional neural network" that it created[36] to aid with reverse paradigm search technology. The network is "essentially a computer system that is trained to recognize images – there are millions of specific items such equally cats, bicycles, the night sky – and pull upward the most relevant photos." It "breaks downwards the key components of a photo numerically, drawing from its pixel data instead of metadata that is pulled from those tags and keywords."[36]
In March 2016, Shutterstock debuted its Opposite Image Search tool. Co-ordinate to Entrepreneur, with the tool "users tin upload an prototype, either from Shutterstock or some other source, and the tool will telephone call upward images that look like and have a similar experience to the original photograph."[36] The reverse image search allows users to not simply search by keywords, just to also detect images based on "color schemes, mood, or shapes." Later that calendar month, the firm debuted its Similar Search and Discovery tools,[36] with the "like search" choice provided below photos on its website.
See also [edit]
- Companies listed on the New York Stock Substitution (S)
- Listing of companies based in New York City
- List of stock footage libraries
- List of online image athenaeum
- Silicon Alley
- Stock photography / microstock photography
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External links [edit]
Media related to Shutterstock at Wikimedia Eatables
- Official website
Source: https://en.wikipedia.org/wiki/Shutterstock
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